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Éternelle
Date 2025
Éternelle is a sensory experience concept designed for Dark Mofo, Hobart. This immersive exhibition invites audiences to explore the captivating world of vampires through atmospheric design, product packaging, and storytelling.
Note: This project is speculative work, developed as a conceptual design exercise to showcase creative direction and branding.
Éternelle aims to provoke curiosity and emotional connection by blending gothic aesthetics with contemporary product design for Dark Mofo's audience of art enthusiasts, alternative culture followers, and experience-driven consumers.
Shiraz, Pinot Noir, and Cabernet Sauvignon.
Pinot Noir
Shiraz, Pinot Noir, and Cabernet Sauvignon.
Shiraz, Pinot Noir, and Cabernet Sauvignon.
1/4
The project proposes a cohesive visual identity and product packaging range, including a wine collection and perfume, designed to entice festivalgoers and potential collectors. A printed A5 publication would be distributed around the festival precinct to attract visitors, complemented by poster placements in subways and key locations throughout Hobart.
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